Any successful entrepreneur will tell you that having a broad and loyal client base is essential. PTs may be experts in helping clients once they’re in the gym, but many trainers aren’t quite sure how to get them there. Don’t worry — we’re here to help! In this article, we’ve assembled our 12 best tips on how to attract clients — plus a bonus tip for good measure. Even better: you can start doing most of these even if you’ve only just begun your Cert 3 or 4 modules.
First, we’ll tell you how to build your ‘brand’, or the unique personality of your business. Next, we’ll run through essential strategies for spreading the word about your business in your community. Finally, we’ll show you how to raise your game, improving your business so that you not only attract clients but also retain them.